Happy Hour, But Make It Italian: Welcome to Aperitivo
Few traditions capture the essence of Italian lifestyle quite like the aperitivo - a refined yet relaxed moment to pause, connect, and enjoy great food and drink. More than just a
pre-dinner ritual, the aperitivo has become a global symbol of effortless hospitality and good taste.
The word “aperitivo” comes from the Latin “aperire” meaning “to open”, as in opening the appetite. The modern aperitivo originated in Northern Italy in the 18th century and has evolved
into a widespread and much-loved practice. The aperitivo is a pre-dinner ritual, typically enjoyed between 5pm and 8pm. In many Italian towns and cities, you’ll find bars filled with people
sharing a light drink and small bites to stimulate the appetite before dinner. It’s not a full meal, but it’s more than a quick snack - it’s a moment to slow down, relax, and enjoy the early
evening hours. Today it’s also gaining popularity across the UK and beyond, as more people seek authentic ways to enjoy Italian culture at home.
The Purpose of the Aperitivo
The primary goal of the aperitivo is to prepare your body - and mind for the evening meal. But the experience goes far beyond food. It is a social custom, a break between the workday
and dinner, where people connect, recharge, and enjoy carefully selected flavours in a casual, elegant setting.
From a hospitality perspective, the aperitivo is also a way to make guests feel welcome. Offering even the simplest Italian drink with a few quality snacks can instantly set a relaxed,
thoughtful tone for any gathering.
What Makes a Good Aperitivo?
A successful aperitivo isn’t about complexity, it’s about balance. You want a mix of flavours, textures, and colours that complement each other and leave you ready for dinner, not full.
Traditional components include:
A drink to stimulate the appetite
• Bitters like Aperol or Campari, often served as a Spritz
• Sparkling wines such as Prosecco DOC
• Non-alcoholic Italian bitters like Sanbittèr or Chinotto
Small savoury bites to accompany the drink
• Cured meats such as Prosciutto di Parma, Salame Milano, or Bresaola
• Italian cheeses like Parmigiano Reggiano, Pecorino Romano, or Taleggio
• Olives, taralli, grissini, and other antipasti snacks
The goal is to encourage nibbling, conversation, and light refreshment.
Create an Aperitivo Spread Using Items from ItalianSupermarkets.com
You can build a refined aperitivo at home with selected gourmet treats from ItalianSupermarkets.com. Start with refreshing Italian soft drinks like Polara Chinotto or San Pellegrino
Crodino Red Orange to awaken the palate. Add snacks for crunch and flavour: Tarallà Truffle Oil Taralli offer a rich, indulgent bite, and Lurisia Gazzosa brings citrusy sparkle.
Include truffle‑infused goodies such as Truffle Honey or Black Truffle Extra Virgin Olive Oil to elevate simple bread, crackers or crostini. For sweetness, savour artisanal chocolates
or quality sweets like Ferrero Estathé Lemon Ice Tea cans paired with Lavazza‑flavoured Sperlari candies. A little bit of regional character, a touch of luxury, and everything you need for
a stylish yet easy aperitivo moment.
The Italian aperitivo is a tradition that invites us to slow down, connect with others and enjoy life’s small pleasures. With the right products, it’s easy to bring this
experience into your own home. Whether you’re new to Italian cuisine or rediscovering your roots, we’re here to support your journey with authentic Italian food and drink,
delivered with care.